If you wander to the website you’ll see this paragraph under ‘about’:
Put simply i believe that as i work and play in the countryside and mountains i have a responsibility to help protect these landscapes and to provide the means by which those less fortunate might experience and learn about their importance.
I guided Snowdon a few weeks ago and have donated £20 to http://www.snowdonia-society.org.uk
I regularly work in the Peak District and have donated £50 seed funding to http://www.foundation.pureoutdoor.co.uk
‘To do good you actually have to do something’ – Yvon Chouinard