Greater love hath no man …

Yvon Chouinard and his family have relinquished ownership of @patagonia.


‘Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed set of trusts and nonprofit organizations. They were created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe’ – @nytimes

An incredible ground-breaking feat of philanthropy from a truly remarkable man.

‘I have a little different definition of evil than most people.
When you have the opportunity and the ability to do good and you do nothing, that’s evil.
Evil doesn’t always have to be an overt act, it can be merely the absence of good’ – YC

What Yvon Chouinard did next …

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