“By the end of this decade, most Americans will exert only slightly more energy per week than if they slept 24 hours a day”

“This year, 5.3 million deaths will be attributed to physical inactivity. Smoking is responsible for 5 million deaths per year.”

Physical inactivity can bankrupt economies. In the US, China, India and the UK alone, it cost US$ 200 billion in 2008

Today’s kids are dropping out of sport and play early. Between ages 9 and 15, American and European kids’ activity levels drop by 50-75 percent. In China, 92 percent of kids get no physical activity outside of school.

These inactive kids score up to 40 percent lower on achievement tests than their active friends. Today, sports, physical activity and physical education are seen as optional or extra-curricular, rather than the powerful investments that they are.

Today’s 10 year olds are the first generation expected to have a shorter life expectancy than their parents

Focusing on kids before the age of 10 could change the trajectory for the next generation"

Here’s a new idea: Physical activity as a source of competitive advantage. We challenge you to find a piece of research that says it isn’t. We couldn’t.“


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