Then
and now …
If brands turned off sponsoring people based on their follower count and turned on sponsoring people based on their responsible approach to the outdoors, safety and nature, would the stats for mountain rescues go down ? would there be less wildfires ? would there be less flycamping ?
Being a dick outdoors pays.
Being a dick outdoors costs.
Don’t sponsor people that are being dicks.
How do experience, knowledge, safety and responsibility become cool as fuck ?